Effective CPM
Cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.
What is a conversion in my referral reports?
A conversion is reported when one of your referrals reaches the threshold required for you to generate earnings. This will vary depending on the type of product you're referring:
Firefox plus Google Toolbar: a conversion occurs when a user downloads Firefox through your referral button and runs it for the first time. Your referral must be a Windows user, who has not previously installed Firefox, in order for you to receive credit.
AdSense: a conversion for AdSense is counted when a user you've referred to AdSense has signed up and earned their first $100 within 180 days.
AdWords: a conversion occurs when a user signs up for AdWords through your referral button or link and spends $100 within 90 days.
Pack: we count a conversion when a Windows user, who has not previously downloaded Pack or the components of Pack, downloads and installs the product for the first time after being referred through your button.
Picasa: a conversion takes place for Picasa when a Windows user, referred through your referral link, downloads and installs Picasa for the first time.
Please note that in order for your referral to be successful and result in a conversion, the user you refer must sign up directly through your referral button or link. If the user you've referred does not sign up or download a product directly through your referral button, we will be unable to track the referral and you will not receive credit.
Because not all referred publishers who sign up for AdSense or AdWords will reach $100 in earnings within the given time limit, you may notice that the amount of sign-ups is higher than the amount of conversions. Depending on the success of your referrals, these statistics may even out over time.
Payment Guide
https://google.com/adsense/support/bin/answer.py?answer=21591&sourceid=aso&subid=ww-ww-et-asui&medium=link
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